A template for a marketing research proposal by the researcher to the decision maker. This example document outlines what activities will be undertaken in the research project and includes purpose, types of study, definition of the target population and sample size, sample design, technique and data collection method, potential managerial benefits of the proposed study, proposed cost structure for the total project, profile of the researcher and company, optional dummy table of projected results and closing notes. Also includes headings at three (indented) levels that have three-level (numeric = [n.n.n]) numbering. Four numbered chapters and 6 non-numbered chapters. Includes Table and Figure numbering [chpt-N]. Recalculate the Figures/Tables/Contents before final printing.
A template for a marketing research proposal by the researcher to the decision maker.